Balancing Act: The Significance of Analyzing Quantitative and Qualitative Data in Marketing

Join us for a fireside chat to delve into the crucial role of comparing quantitative and qualitative data in commercial marketing. Discover how harnessing both types of data can provide a comprehensive understanding of consumer behavior, preferences and trends. From deciphering numerical metrics to uncovering nuanced insights, learn how this holistic approach drives informed decision-making, enhances campaign evolution and ultimately delivers improved results.

Tuesday, May 14, 2024
1:40 PM - 2:20 PM (EDT)