Creator content has long been the gold standard for engagement, yet brands and agencies continue to limit the potential of their influencer investments by siloing creators to social media. Now, with the rise in retail media networks providing access (and limiting outside access) to first-party data, creator content has found its new place in the world of media — driving increased ROAS and measurement via CTV. Join this session to learn how to transform your dusty upper-funnel influencer tactics into a holistic strategy that fully leverages your content investment and drives measurable conversion at your retailer partners.

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