Heather Nichols is the CEO of Acorn Influence, a New Engen company, an industry-leading creator advertising solution. Previously, Heather led Acorn Influence’s business development as CRO, and served in leadership roles at other marketing providers across digital ad tech, content marketing, and in-store.


Heather brings an extensive background and deep expertise in the CPG, shopper marketing and influencer space — and has served as a Faculty Member for the Path to Purchase Institute in the past. Beyond her professional achievements, Heather is active in her community and an advocate for diversity and inclusion. She spends her time contributing to her children’s school district parent booster clubs, university parent organizations, protective services for children, and advocating for young adult mental health awareness.