Jordan Berke will discuss one of the biggest untapped opportunities in retail today: in-store digital engagement. With customer trackability and communication capabilities achieving scale and personalization online, and retail media creating new monetization opportunities across channels, “the immersive journey” is the next unlock for customers, retailers and brands. In this session, Berke will define and quantify in-store digital engagement, explain what retailers and brands must deliver to unlock “the immersive journey,” and share which retailers are leading in this space.