Jordan Berke
Founder & CEO
TOMORROW
Jordan is the founder and CEO at TOMORROW, a strategic retail consulting firm. The firm advises top-tier retailers on accelerating digital transformation with a focus on ecommerce, personalisation, and omni-channel fulfillment.
With over 20 years of digital, retail and marketing experience, Jordan was an early leader in digital marketing in the United States before moving to lead Walmart’s e-commerce and in-store digital efforts in China, where he spent over ten years.
At Walmart, Jordan held positions in merchandising, operations, finance, strategy, and ecommerce. In 2010, he spearheaded the launch of e-commerce in China for Walmart’s wholesale club, Sam’s Club.
After a successful launch to Sam’s Club e-commerce in China, Jordan also led the 2015 launch of Walmart’s online business in China - expanding Walmart's ecommerce business to include multiple offerings, such as its instant fresh delivery and cross border trade offerings, which now represent nearly 50% of Walmart's sales in China.
In 2018, Jordan was awarded the Sam Walton Entrepreneur of the Year Award in China for his innovation around ecommerce. The same year, he was also named Chairman of Walmart's Global Omnichannel Forum, guiding the company’s priorities around omnichannel and digital innovation.
At TOMORROW, Jordan is continuing his push to transform how customers experience the physical store, while providing brands with a platform to engage users on a truly 1-to-1 level.
With over 20 years of digital, retail and marketing experience, Jordan was an early leader in digital marketing in the United States before moving to lead Walmart’s e-commerce and in-store digital efforts in China, where he spent over ten years.
At Walmart, Jordan held positions in merchandising, operations, finance, strategy, and ecommerce. In 2010, he spearheaded the launch of e-commerce in China for Walmart’s wholesale club, Sam’s Club.
After a successful launch to Sam’s Club e-commerce in China, Jordan also led the 2015 launch of Walmart’s online business in China - expanding Walmart's ecommerce business to include multiple offerings, such as its instant fresh delivery and cross border trade offerings, which now represent nearly 50% of Walmart's sales in China.
In 2018, Jordan was awarded the Sam Walton Entrepreneur of the Year Award in China for his innovation around ecommerce. The same year, he was also named Chairman of Walmart's Global Omnichannel Forum, guiding the company’s priorities around omnichannel and digital innovation.
At TOMORROW, Jordan is continuing his push to transform how customers experience the physical store, while providing brands with a platform to engage users on a truly 1-to-1 level.
