Decoding the Consumer Journey

The industry is facing several challenges as we look ahead, both in the short- and long-term as we immediately work to address the unprecedented changes in consumer behaviors and the push-and-pull of IRL vs. URL. This presentation will decode parts of the consumer journey and cover why brands should be able to justify higher prices to consumers in the post-Covid bubble. We will also dive into the tie between localization and brand loyalty, and the risk of over personalization.

  • Understand how data and analytics will continue to drive personalization, but where we might need to draw the line on over personalization.
  • Discover how brands should be thinking about evolving to premium, as the definition of premium changes and consumers deal with inflationary pressures.
  • Learn why localization is key to crafting compelling retail experiences that resonate with consumers and build brand loyalty.
Wednesday, May 15, 2024
1:05 PM - 1:45 PM (EDT)