Creating campaigns that do not feel like ads but rather foster engaging, personalized experiences is no easy feat. And with today’s cluttered advertising ecosystem, it has become vital to optimize media to engage shoppers both when and where it matters most to them. Real-time commerce experiences enable brands to connect with consumers in most critical moments along their shopping journey, leading to high engagement rates, ROAS and sales. In this session, InMarket’s Ryan Schaumburg will be joined by Katelyn Nugent of Welch’s and Amy Vollet of Omnicom Commerce to discuss how Welch’s successfully leveraged InMarket’s commerce data to predict future shopper behaviors, engage shoppers in real time and drive record-leading results.

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