With over 25 years of experience in media strategy and implementation, Amy Vollet is a seasoned commerce leader in driving omnichannel initiatives to enhance consumer experiences and maximize media efficiency. Prior to her role as EVP at Omnicom Commerce, Amy held various leadership positions at The Integer Group and Tracy-Locke where she spearheaded innovative strategies to seamlessly integrate online and offline media channels across the commerce journey. The rapidly changing world of retail media energizes her passion for commerce. Amy’s expertise lies in leveraging data-driven insights married with cultural relevance to optimize omnichannel strategies to deliver impactful results. She believes the path to success requires a strong team with varied expertise, deep collaboration and a learning mindset.

Amy has worked across an expansive list of leading CPG brands including Philips, Welch’s, ExxonMobil, Kenvue, Clorox and Welch’s. A proud Red Raider, Amy is a graduate of Texas Tech University in Lubbock, Texas.