Eighty percent of meals are still cooked at home, and Campbell’s has been making food that consumers love for more than 150 years. Reaching future generations and ensuring that Campbell Soup Co. brands remain relevant require new approaches to audience-first planning, holistic media planning inclusive of retail media, and focusing on “new to brand” as a KPI. The partnership between Campbell’s and Spark Foundry is driving new integrated ways of working across iconic brands such as Campbell’s, Pace and V8. Whether you are a Travis Kelce or Taylor Swift fan, you will want to hear how Campbell’s captured those audiences to become the next generation of Chunky Soup fans.