April Carlisle
EVP, Commerce
Spark Foundry
April Carlisle is executive vice president of commerce at Spark Foundry, a global media agency brand within Publicis Media. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial and innovative business approach with the resources, capabilities, and marketplace clout of a larger network.
In this role, Carlisle is responsible for building commerce capabilities that deliver a competitive advantage for our clients. Carlisle will leverage Publicis Groupe’s advanced commerce solutions to deliver holistic investment strategies for clients and drive profitable growth in the increasingly competitive landscape of e-tailers.
Prior to Spark Foundry, Carlisle served as vice president of shopper marketing for The Coca-Cola Company, where she oversaw all marketing activities of the Coca-Cola portfolio that drove value creation strategies and sustainable growth within the context of a retailer or e-tailer. Previously, Carlisle spent 24 years at Procter & Gamble in various sales and marketing roles of increasing responsibility working with most key U.S. retailers.
A leader in the shopper marketing industry, Carlisle is a 2019 Path to Purchase Institute’s Shopper Marketing Hall of Fame honoree, a distinguished faculty member of the Path to Purchase Institute, has been recognized as a “Who’s Who in Shopper Marketing” for eight consecutive years (on both the manufacturer and client-sides), and has spoken at conferences around the globe.
Additionally, Carlisle is working to educate the next generation of commerce experts as an adjunct professor at Northwestern University, where she teaches a shopper marketing graduate-level class through Medill.
Carlisle resides in Atlanta with her husband and teenage son. Shopper marketing runs in the family - her daughter is also a shopper marketer for an agency in Chicago.
In this role, Carlisle is responsible for building commerce capabilities that deliver a competitive advantage for our clients. Carlisle will leverage Publicis Groupe’s advanced commerce solutions to deliver holistic investment strategies for clients and drive profitable growth in the increasingly competitive landscape of e-tailers.
Prior to Spark Foundry, Carlisle served as vice president of shopper marketing for The Coca-Cola Company, where she oversaw all marketing activities of the Coca-Cola portfolio that drove value creation strategies and sustainable growth within the context of a retailer or e-tailer. Previously, Carlisle spent 24 years at Procter & Gamble in various sales and marketing roles of increasing responsibility working with most key U.S. retailers.
A leader in the shopper marketing industry, Carlisle is a 2019 Path to Purchase Institute’s Shopper Marketing Hall of Fame honoree, a distinguished faculty member of the Path to Purchase Institute, has been recognized as a “Who’s Who in Shopper Marketing” for eight consecutive years (on both the manufacturer and client-sides), and has spoken at conferences around the globe.
Additionally, Carlisle is working to educate the next generation of commerce experts as an adjunct professor at Northwestern University, where she teaches a shopper marketing graduate-level class through Medill.
Carlisle resides in Atlanta with her husband and teenage son. Shopper marketing runs in the family - her daughter is also a shopper marketer for an agency in Chicago.
