Wednesday, November 8, 2023, 10:30 AM - 11:00 AM
Partnering for an Out-of-the-Sky Shopper Activation

Wells Enterprises partnered with Jewel-Osco for a unique shopper activation that drove incremental brand and ice cream category sales during the summer. Wells received a summer endcap to drive awareness of their brands. The program included a customized sweepstakes, POS, digital media, social influencers and a portfolio sampling truck at Jewel. The program culminated with the celebration of Chicago’s Navy Pier and National Ice Cream Day that included a customized drone show and a QR code in the night sky that drove consumers to Jewel. The program also generated PR for Wells, Jewel and Navy Pier through media outlets. Attendees will:

  • Understand how building strong retailer relationships helps to drive conversion.
  • Discover ways to elevate engagement across a shopper’s path to purchase in a localized approach.
  • Learn how to leverage events for greater brand exposure.