Wells Enterprises partnered with Jewel-Osco for a unique shopper activation that drove incremental brand and ice cream category sales during the summer. Wells received a summer endcap to drive awareness of their brands. The program included a customized sweepstakes, POS, digital media, social influencers and a portfolio sampling truck at Jewel. The program culminated with the celebration of Chicago’s Navy Pier and National Ice Cream Day that included a customized drone show and a QR code in the night sky that drove consumers to Jewel. The program also generated PR for Wells, Jewel and Navy Pier through media outlets. Attendees will:

• Understand how building strong retailer relationships helps to drive conversion.
• Discover ways to elevate engagement across a shopper’s path to purchase in a localized approach.
• Learn how to leverage events for greater brand exposure.