Tina is responsible for the strategic planning, creative direction, development and implementation/execution for all Jewel-Osco marketing/advertising activity. This includes all marketing channels from traditional print and out of home advertising to digital vehicles and video/radio. Tina’s scope spans across all store departments including produce, meat, seafood, alcohol, grocery, general merchandise and more. Tina manages an annual budget of $30M+ inclusive of advertising, digital marketing, broadcast, production, community involvement and signage. Tina impacts 188 locations across Illinois, Indiana and Iowa. While Tina resides at Jewel-Osco, many of her concepts and best practices have been rolled out to our sister divisions across the nation.
Tina has worked as the Senior Marketing Director for Jewel-Osco for the past 10 years. Before that, she was on the agency side and worked as the Marketing Director for Ivie & Associates. She has also spent some time on the CPG side , while working for Recycled Paper Greetings in the Marketing and Operations divisions. Tina has been named a winner of the 2016 Top Woman In Grocery Award for rising stars and was has been invited to speak on numerous panels both for professionals and at universities.
Tina is a graduate of Miami University in Ohio where she earned her undergrad in Marketing and International Business. She received her MBA in Marketing from Roosevelt University in December 2016. She lives in Wheaton, Illinois with her husband- Drew, and 2 children- Brooks (5) and Savannah (3.5) Tina enjoys traveling, time with her family and has a love for trying new food!