Thursday, November 9, 2023, 8:50 AM - 9:35 AM
From Receipts to Insights: Revolutionizing First-Party Data in CPG Marketing

Uncover the transformative power of first-party data in CPG marketing. Join Snipp Interactive and Enfamil, a pioneer in infant nutrition globally, for a dynamic presentation on how consumer receipt data holds invaluable insights and propels customer engagement, personalized strategies and product innovation. Dive into real-world case studies from Enfamil, showcasing the tangible impact of consumer receipt data. Learn how first-party data addresses privacy concerns, fostering trust and enduring brand connections, and gain essential insights into compliance and ethical data practices for effective, responsible strategies. Elevate your CPG marketing approach with actionable takeaways.

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