Join TikTok star Joey Reed (@imjoeyreed, 6.7million followers), Ames Watson VP Alexandra Mason and Popcorn Growth CEO Sheryl Teo as they delve into the symbiotic relationship between content creators and commerce. Discover how brands such as Lids successfully leverage the potential of creators and TikTok’s short-form videos to engage buyers throughout the entire buying journey, from discovery to decision-making. Using real-world case studies, they will discuss best practices and pitfalls to avoid when building trust and fostering brand loyalty on the world’s fastest-growing social platform.

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