Alex developed her dynamic, customer-experience centric view of marketing during early career experiences with Build-A-Bear Workshop and as the Marketing Manager for the pet care start-up Dogtopia. In 2011 she established her own consulting venture, Mason Cre8tive, which has partnered with over 20 companies to create meaningful digital engagement and drive ROAS improvement via data-driven decision making. Alex holds a BS from Georgetown University, and resides in Manassas, VA with her husband and two children.