Retail Media is having its moment. As consumers spend more time within retail ecosystems, and omnichannel technology accelerates to deliver the promise of customer centricity, brands are learning ways to best engage with these seemingly new “media” partners. But the rules of the road are still being written for how brands show up — from which investments influence purchase and the role of creativity to measurement, transparency and operational models for success. This session offers a unique opportunity to drive the conversation.

Join Tyler Murray, CEO US at VMLY&R Commerce, along with a panel of industry experts, for a fun and lively debate, where panelists give their own hot takes on how to best navigate rapidly changing ecosystems and how brands can drive exponential ROI in the next fiscal year. The audience will have a chance to contribute questions, too.