Julie is an innovative and intuitive marketing leader who develops omnichannel strategies to deliver growth for retail partners. She collaborates with internal sales and business teams, agency partners, and retailers to curate shopper-led solutions in the fast-paced, ever-changing omnichannel space. She was recently appointed to lead Shopper Marketing at American Greetings where the team leverages consumer data and insights to build awareness and drive conversion for the Celebrations category.