Thursday, November 9, 2023, 10:05 AM - 10:45 AM
Emerging Shopping Trends with Rising Food Prices

Capitalizing on the July 2023 KCL consumer inflation survey results, this presentation will reveal eye-opening findings on how value-conscious grocery shoppers, especially across generations, are altering spending amid inflationary pressures.

We'll showcase specific data on shifting behaviors - from migration to private labels to demand for new lower-priced product launches.

The client, Cassie Murray, the Director of Omni Marketing at Milo's Tea Company will provide a candid look into the brand's agile pivots to combat inflation and boost sales through revised go-to-market and media strategies.

Together, we'll uncover strategic opportunities for CPG brands to grow shopper bases and sales through savvy positioning, timely messaging, and innovative approaches to deliver value in an inflationary environment.

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