Andy Murray is a highly accomplished executive in the retail and consumer packaged goods industries, with over 30 years of experience working in some of the largest corporations including P&G, Walmart, and Asda. Andy has served in key leadership roles such as SVP/Chief Customer Officer for Asda U.K., SVP/Marketing for Walmart U.S., and Founder & CEO of Saatchi & Saatchi X, a global shopper marketing agency. At Walmart, Andy was responsible for designing new prototypes for Walmart Supercenters and introducing a new emotional advertising approach. He also played a key role in the pioneering Procter & Gamble Global Customer Team for Walmart. Andy is the Founder & Executive Chair of the Customer-Centric Leadership Initiative at the Walton College of Business, University of Arkansas, and Founder & CEO of bigQuest Advisory, Inc., which provides consultancy services to executives in the retail and CPG space. He also serves as a Board Member of Endeavor, a VC firm, and is a Strategic Advisor for Composite Ventures, promoting innovation in the Retail Tech space. With his expertise in global trends, marketing, and customer-centric transformation, Andy is a valuable strategic advisor and mentor to executives and leadership teams.