With experiences as a brand strategist and a leader in brand management, Schumacher has developed a 20-year track record of successfully growing entrepreneurial start-ups and Fortune 500 companies with a focus on food, health & fitness and experiential retail, including Escalade Sports, Pivotal 5, Kraft Foods, Boca Foods and Saks, Inc. Her specialties include marketing strategy development, value propositions and positioning, brand communications, new product launches and business model development.

Nicole honed her business building and marketing skills running both start up as well as worldwide brands. At Kraft, Nicole managed large, complex businesses such as Lunchables as well as launching new products such as Boca Organic Line and Healthy Living CRM for Kraft Food & Family.

In her current role, she leads Pre’s marketing strategy development and execution, as well as help drive growth and profitability for the brand’s customer partners. Schumacher’s deep brand development and management experience, combining strategic thinking with creative and analytical problem-solving, will further strengthen the demand-driving business model that Pre brings to partners across its value chain—a standout asset in the traditionally supply-driven beef industry.

Nicole earned an BA in Communications from DePaul University.