Nate Pinkston leads growth for Retail Media at Microsoft Advertising. He has managed the expansion of retail media programs in Microsoft’s Retail Media business for 4 years – growing multiple programs beyond the $100M mark. He oversees end-to-end program advisory and operations and is an expert in retailers building a media business. Nate is also on the forefront of innovation and trends in retail media, leading the development of In-store Retail Media for Microsoft, applications of AI into retail media, and co-authoring IAB Europe’s 101 Guide to Retail Media.