With a heightened focus on the seamless integration of omnichannel strategies, brands and retailers are recognizing the rising value of connected shopping experiences. This session explores the complex challenges brands face as they move from disparate, tactic-based strategies to comprehensive omnichannel solutions. As brands navigate how to bridge the gap between onsite, offsite and in-store strategies, questions around closed-loop measurement, campaign optimization and informed decision making emerge. Join industry experts as they dive into the challenges faced and the opportunities that lie ahead as brands and retailers continue to navigate the complexities of the evolving omnichannel landscape.

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