Fragmented marketing efforts are holding CPG brands back. Siloed loyalty programs, rebates, incentives, communications, promotions, etc., lead to inconsistent customer experiences and lost opportunities for engagement and revenue. In this session, we’ll discuss how leading brands are breaking down these silos and creating unified customer engagement strategies that drive loyalty, boost spend and deliver significantly improved results. Using real-world examples, we’ll discuss how consolidating customer value delivery — across the multiple ways brands deliver value back to customers — creates seamless, impactful experiences that increase long-term engagement. Learn how to build a more loyal customer base by adopting an integrated approach.

Key takeaways:

• Why unifying customer value delivery is critical for driving CPG growth.
• How to integrate promotions, loyalty, incentives, communications and rebates for a hyper-personalized customer experience.
• Technical considerations for optimizing loyalty program performance.
• How a unified customer engagement strategy builds stronger, long-term loyalty.

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