EVP of Strategy and Design for Brandmovers, Chris is a 30-year veteran of the incentive and customer loyalty industry. He has been recognized as an industry influencer, appearing in Incentive Magazine, speaking at industry events, and in 2017, published original research in the Journal of Marketing Theory and Practice with study findings on the impact of brand connection to overall business results. More recently, Chris led industry research initiatives in 2021 and 2022 for the Incentive Marketing Association, and has published white papers covering these studies in detail.