Artificial intelligence has quickly moved from buzzword to critical business tool for CPG creative, marketing, and e-commerce teams. According to a Path to Purchase Institute and Vizit survey, 2-in-5 practitioners say AI is fully integrated to support content measurement and optimization. One-third of them are using AI tools at least half the time to support these efforts.

How can you get started or accelerate your usage of AI in your content process? Listen as a panel of brands and experts share their perspectives on AI in the creation, testing and optimization of e-commerce written and visual content. During the panel conversation you will discover:

• Executive perspectives of AI in e-commerce.
• The benefits brands are seeing when using AI in their content, retail media and digital shelf analytics workflows.
• Ways AI is being used to improve collaboration between creative, marketing and e-commerce teams.
• How to test and scale AI across brands and markets.

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