In today's rapidly evolving digital landscape, brands are constantly seeking new and innovative ways to activate and engage customers beyond traditional digital banners. This panel will explore cutting-edge strategies that brands are adopting to stand out and connect with their audiences in more meaningful ways. The expert panelists will dive into how brands are discovering these new solutions, integrating them into their existing marketing strategies, and defining success in this dynamic environment.

• Discovering New Solutions: Gain insights into how brands are identifying and evaluating innovative marketing solutions that go beyond the conventional. Learn the processes and tools they use to stay ahead of the curve.
• Integrated Planning and Buying: Understand how brands are integrating these new solutions into their broader marketing strategies. Learn about the decision-making process, including how they allocate budgets and shift resources to accommodate these novel approaches.
• Defining Success: Explore what success looks like when brands venture into uncharted marketing territories. Is it measured by conversions, brand lift, customer engagement or something else? The panelists will share their experiences and metrics for success.