With an ever increasing emphasis of the customer experience at retail, it’s important to get it right. Yet, there are so many levers available to employ. It could leave you wondering what will actually grab the attention of today’s shopper. We’ll dig into disruptive trade and cover everything from merchandising to product innovation, big events, as well as digital and virtual engagements. Then we’ll take it a step further and show you how to create a scalable, impactful and effective experience.