Brooke brings over 20 years of multi-brand CPG & agency experience from her time working at MolsonCoors for 10+ years across various roles in Shopper Marketing, Brand, Innovation, Consumer Promotion and most recently leading the Customer Marketing team. She was a driving force behind several C-store Channel Initiatives including Digital Loyalty, Retail Media and Merchandising Strategies. At Mars Wrigley she was the Shopper Marketing Manager on C-store and Drug Channels. She started her career at Labatt USA and continued on the agency side for several years supporting the MillerCoors, Crown Imports and Subway clients before moving to the supplier side in 2012. Brooke now leads c-store and alcbev verticals at Mars United, helping clients find growth through top retailers.