As global dynamics and economic conditions evolve, the BevAlc market has had its fair share of ups and downs in 2024. This presents both opportunities and challenges for brands as they strive to capture consumer attention amidst shifting landscapes. Join this session for an engaging panel discussion featuring leaders from Aki Technologies, Campari, Boston Beer and Diageo. They will delve into the macroeconomic factors shaping the future of BevAlc and how brands can adapt to thrive. Gain invaluable insights from industry pioneers who are redefining strategies and driving innovation in these turbulent times.

• Macro Trends Analysis: Understand the key macroeconomic trends affecting the BevAlc industry today and their implications for the future.
• Marketing Leadership: Discover which strategies are essential to navigate economic challenges and sustain growth.
• Actionable Insights: Learn best practices that can be immediately implemented to optimize your marketing efforts and connect with consumers effectively.