Full Name
Andrew Katz
Job Title
CMO
Company Name
Athletic Brewing Company
Speaker Bio
Andrew Katz is the chief marketing officer at Athletic Brewing Company, America’s largest non-alcoholic brewery. Katz oversees all marketing activities, including advertising and branding, communications, international, and eCommerce, focusing on driving brand awareness and sales of Athletic Brewing’s award-winning brews.
As CMO, Katz leans on over two decades of experience as a blue-chip marketer, and his deep understanding of consumer needs to develop and implement revenue-generating strategies to accelerate consumer adoption of non-alcoholic beer while expanding Athletic Brewing’s household penetration.
Before joining Athletic Brewing as its first-ever CMO in 2021, Katz founded a fitness technology startup called Instructrr. He has successfully led brands and teams at PepsiCo, American Express, and The HEINEKEN Company, where he developed strategic plans to reboot Dos Equis advertising.
He graduated from Trinity College in Hartford, Connecticut, with a B.A. in political science and received his MBA from Vanderbilt University’s Owen Graduate School of Management.
Athletic Brewing is headquartered in Milford, Connecticut, and is a Certified B Corporation™. Athletic was named one of TIME’s “100 Most Influential Companies” of 2024 and named one of GQ's 20 most creative companies in the world.
As CMO, Katz leans on over two decades of experience as a blue-chip marketer, and his deep understanding of consumer needs to develop and implement revenue-generating strategies to accelerate consumer adoption of non-alcoholic beer while expanding Athletic Brewing’s household penetration.
Before joining Athletic Brewing as its first-ever CMO in 2021, Katz founded a fitness technology startup called Instructrr. He has successfully led brands and teams at PepsiCo, American Express, and The HEINEKEN Company, where he developed strategic plans to reboot Dos Equis advertising.
He graduated from Trinity College in Hartford, Connecticut, with a B.A. in political science and received his MBA from Vanderbilt University’s Owen Graduate School of Management.
Athletic Brewing is headquartered in Milford, Connecticut, and is a Certified B Corporation™. Athletic was named one of TIME’s “100 Most Influential Companies” of 2024 and named one of GQ's 20 most creative companies in the world.
Speaking At
