Join us for an insightful panel session with a deep dive in the alcohol industry, featuring the VP of integrated media at Wpromote as well as the CMOs of Poppi Beverage and Athletic Brewing.

Our distinguished panel will explore the unique challenges of marketing a rapidly growing brand. They will include strategies for developing a holistic marketing investment measurement approach, building an iterative planning and buying process, and the role of the agency within a small-resourced team.

The key topics include balancing short-term sales goals with the long-term objective of building a strong brand presence. It will highlight how Keen Decision Systems’ adaptable model supports brands in effectively managing these challenges, ensuring they can grow sustainably and profitably within the constraints of the alcohol industry. Learn from experienced experts who have successfully navigated the complexities of bev alc marketing. You’ll walk away with strategies to set your brand up for long-term success.

Sponsored by: