As Wpromote’s VP of Integrated Media, Sammy Rubin has led the agency’s evolution from a top performance marketing shop to a best-in-class full-service media agency. When she launched the media strategy team in 2021, she redefined Wpromote’s approach to “performance” by developing new ways to harness the agency’s digital prowess to build agile, innovative marketing strategies that accelerate the business outcomes that matter most to brands.


Most recently, she has spearheaded Wpromote’s total commerce offering, which empowers brands to connect DTC, retail, and social commerce strategies to win throughout the entire customer journey. She continues to help shape Wpromote’s vision and champion organizational, operational, and strategic marketing transformation for clients, helping brands unlock their full potential.

Sammy has been named a Media All-Star by Adweek and one of AdExchanger's Top Women in Media and Adtech; her unique perspective springs from her extensive experience partnering with both challenger brands and global powerhouses, including Athletic Brewing Company, Yasso Frozen Greek Yogurt, Nike, HBO Max, and Edgewell Personal Care Brands.


Wpromote has been recognized as one of Adweek’s Fastest-Growing Agencies, Ad Age’s Best Places to Work, and Campaign's Digital Innovation Agency of the Year.