Full Name
Andy Judd
Job Title
CMO
Company Name
poppi
Speaker Bio
As poppi’s Chief Marketing Officer, Andy is responsible for leading all marketing activity from brand strategy and insights, e-commerce, media strategy, brand activation, digital and social media, and retail marketing. Andy has served as a CMO for several high growth challenger brands and comes with nearly 20 years of brand marketing expertise.
Andy Judd is an experienced marketing leader focused on building exceptional teams and go-to-market models that build brands and businesses. He has led teams across brand marketing, insights, and creative services from large strategic CPG enterprises to emerging high-growth brands. He currently leads marketing and e-commerce for poppi as the Chief Marketing Officer. He previously held the title of Chief Commercial Officer at Laird Superfood. He was CMO of Yasso, a high-growth novelty ice cream brand, where he helped scale the brand to be a leader in frozen snacking. Prior experiences include, the CMO of ONE Brands and VP Marketing for the Boulder Brands business unit of Pinnacle Foods. He previously was leading the management of the So Delicious brand at WhiteWave, where he also spent time transforming the organic and non-dairy yogurt business into one of the fastest growing yogurt companies in the US. Prior to joining WhiteWave, he served as Category Director for ice cream, iced coffee, blended beverages and value added milk portfolio at Saputo Dairy Foods, an acquired away from home division from Dean Foods. Andy joined Dean Foods in June 2010 as Director for Cultured Dairy and Value Added Milk after serving at Campbell’s Soup Company as Brand Manager for Campbell’s Condensed Soups. During his seven‐year tenure at Campbell’s, Andy also led marketing of Campbell’s R&W Condensed Soup and kids foods portfolio, the development of Hispanic marketing, and the acquisition of Wolfgang Puck Soups and Sauces.
Andy Judd is an experienced marketing leader focused on building exceptional teams and go-to-market models that build brands and businesses. He has led teams across brand marketing, insights, and creative services from large strategic CPG enterprises to emerging high-growth brands. He currently leads marketing and e-commerce for poppi as the Chief Marketing Officer. He previously held the title of Chief Commercial Officer at Laird Superfood. He was CMO of Yasso, a high-growth novelty ice cream brand, where he helped scale the brand to be a leader in frozen snacking. Prior experiences include, the CMO of ONE Brands and VP Marketing for the Boulder Brands business unit of Pinnacle Foods. He previously was leading the management of the So Delicious brand at WhiteWave, where he also spent time transforming the organic and non-dairy yogurt business into one of the fastest growing yogurt companies in the US. Prior to joining WhiteWave, he served as Category Director for ice cream, iced coffee, blended beverages and value added milk portfolio at Saputo Dairy Foods, an acquired away from home division from Dean Foods. Andy joined Dean Foods in June 2010 as Director for Cultured Dairy and Value Added Milk after serving at Campbell’s Soup Company as Brand Manager for Campbell’s Condensed Soups. During his seven‐year tenure at Campbell’s, Andy also led marketing of Campbell’s R&W Condensed Soup and kids foods portfolio, the development of Hispanic marketing, and the acquisition of Wolfgang Puck Soups and Sauces.
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