Cristina currently leads Global Shopper Excellence for Mondelēz International with a focus on driving a more holistic view of omni shopper behavior and revenue growth management capabilities. She is focused on elevating the role of Shopper Insights in the Commercial organization and bolstering Mondelēz as a world-class Shopper organization. She is building Global Category Growth Territories, leading Best-in-class snacking mission research, evolving proprietary tools and frameworks to be inclusive of the omni shopper journey and driving new Digital Shopper organizational capabilities. Before this role, Cristina led eCommerce Insights and Analytics for Johnson & Johnson North America where she led all aspects of the NA eCommerce Analytics including pure play, DTC and omnichannel. She also previously led Shopper Insights and CRM analytics at J&J. Cristina’s contributions to J&J include development of an eCategory Leadership Model and a scalable diagnostic search optimization tool as well as championing groundbreaking Trip Mission research.
Cristina specializes in developing actionable insights and leveraging advanced analytics to grow categories/brands across channels aligned to the category growth vision, providing thought leadership on new capability implementation and pioneering shopper and digital organizational transformations.

Cristina has previously held roles in Brand Marketing, Category Management, and Shopper/Consumer Insights across many large FMCG companies including: PepsiCo, Pernod Ricard, Reckitt Benckiser, M&M Mars, and GlaxoSmithKline.

Cristina is a frequent speaker at various industry events such as CMA, GroceryShop, Shoptalk and GDS.
She holds a B.S. in Marketing and International Business from Manhattan College as well as a MBA from NYU Stern.