Name
Generative(ly) Speaking: the Role of AI In CPG
Description
When it comes to artificial intelligence and brand manufacturers, more companies want to go beyond proof of concept. How can organizations navigate AI for efficiency, personalization and getting in front of the right audiences?
This panel of brands and partners will address how AI has been implemented so far, what benefits have arisen, and what opportunities lie ahead. Attendees will better understand the role of AI in CPG marketing efforts, including utilizing data and profiles to meet consumer needs.
Speakers
Charlie Menchaca - Path to Purchase Institute
Cristina Marinucci - MONDELEZ INTERNATIONAL
Shekar Raman - Birdzi Inc
Todd Hassenfelt - Colgate-Palmolive
Kevin Yu - SideChef
Cristina Marinucci - MONDELEZ INTERNATIONAL
Shekar Raman - Birdzi Inc
Todd Hassenfelt - Colgate-Palmolive
Kevin Yu - SideChef
Location Name
Utopia AB
Date
Wednesday, November 13, 2024
Time
2:45 PM - 3:15 PM (CST)