Kevin Yu is the Founder and CEO of SideChef, an all-in-one cooking experience platform that uses tech innovation to guide consumers through a seamless cooking and grocery shopping process. He aims to provide simple solutions to the daily question of "what's for dinner?" through technology such as shoppable recipes, automated cooking, and more.

Born and raised in Silicon Valley as a first generation Asian American, Kevin is a serial tech entrepreneur who perpetually builds products for the future. With a background in the gaming industry, Yu combined inspiration from a failed dinner date and a passion to transform the food industry to pioneer SideChef, a modern and approachable step-by-step platform for people to cook at home with audio and visual cues.

To date, Yu led SideChef to raise over 16 million in funding. Yu is an industry innovator in the Food Tech space as well as a three-time TEDx speaker and noted in Forbes Next 1000 list in 2021. He is dedicated to educating other entrepreneurs on best practices, creative thinking, and invention. Yu holds a Bachelor’s degree from the University of Southern California.