As Executive Vice President, Creative Director at Arc, Matt has over 30 years of experience in Brand Activation, Retail Design, Promotions and Experiential Event Marketing. Matt has led creative teams for numerous client partners including McDonald’s, Dunkin’, Coca-Cola, MillerCoors, Pernod-Ricard, Mondelez, Walmart, and Samsung. Matt’s global retail design system for McDonald’s helped the brand reverse years of negative food-quality perceptions, and his work on clients like MillerCoors and Coca-Cola has won numerous industry awards. In addition, he's been named to the P2PI Who’s Who in Shopper Marketing Agencies multiple times.