Loyalty is harder to earn and easier to lose in today’s value-driven marketplace. In this session, Ryan Draude, Head of Loyalty and Digital at Giant Food, shares how retailers and brands can partner more effectively to create personalized, rewarding, and habit-forming experiences. Learn how to move beyond points-based programs by applying data to segment audiences, trigger timely offers, and connect with consumers on an emotional level. Walk away with frameworks that not only drive repeat trips but also build lasting trust and brand preference.