Full Name
Ryan Draude
Job Title
Head of Loyalty and Digital
Company Name
Giant Food
Speaker Bio
The current Head of Loyalty & Digital for Giant Food, Ryan Draude has invested his career in the evolution of long-term customer relationships made through the benefits of loyalty & retention programs.
With Giant, he is responsible for fostering omnichannel customer relationships with shoppers in the Mid-Atlantic’s largest grocery chain. Giant is part of Ahold Delhaize, a global leader in grocery retail.
Ryan formerly led Choice Privileges, the multi-billion-dollar reward program for Choice Hotels, and over a five-year period overhauled the program via the scrutiny of member data and the respect to listen to what members sought from the program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category.
His career includes Vice President and Director loyalty leadership positions with Rite Aid, Capital One, Citigroup and Switchfly.
He is also an Adjunct Professor at Georgetown University and George Washington University, both in Washington, D.C., teaching Loyalty Strategy and Retail Marketing within their undergraduate and graduate level programs.
In 2025, Ryan was inducted into Loyalty360’s Champions of Loyalty lifetime achievement group for professional and academic efforts to promote loyalty marketing in the industry.
With Giant, he is responsible for fostering omnichannel customer relationships with shoppers in the Mid-Atlantic’s largest grocery chain. Giant is part of Ahold Delhaize, a global leader in grocery retail.
Ryan formerly led Choice Privileges, the multi-billion-dollar reward program for Choice Hotels, and over a five-year period overhauled the program via the scrutiny of member data and the respect to listen to what members sought from the program. The results catapulted the program to its first major Freddie Award and moved the program from #11 in the country to #2 in the US News & World Report’s Best Hotel Reward Program category.
His career includes Vice President and Director loyalty leadership positions with Rite Aid, Capital One, Citigroup and Switchfly.
He is also an Adjunct Professor at Georgetown University and George Washington University, both in Washington, D.C., teaching Loyalty Strategy and Retail Marketing within their undergraduate and graduate level programs.
In 2025, Ryan was inducted into Loyalty360’s Champions of Loyalty lifetime achievement group for professional and academic efforts to promote loyalty marketing in the industry.
