Name
Purpose That Pays Off: How Ace Hardware and Its CPG Partners Turn Cause into Commerce
Description
Discover how Ace Hardware has cultivated a best-in-class cause marketing platform that not only drives measurable business outcomes but also creates lasting, meaningful impact in communities across the country. This panel discussion will feature a series of real-life case studies that share how Ace and its CPG brand partners have:
- Driven sales and increased basket size during key campaigns
- Elevated brand awareness and customer loyalty through purpose-driven promotions
- Engaged store teams and brand employees in powerful, mission-connected experiences
- Strengthened retailer-supplier relationships, building equity for the long term
At the center of it all is a partnership with Children’s Miracle Network Hospitals that inspires action at every level — from store associates to shoppers — and raises millions annually for children’s hospitals across the country.
Whether you're a retailer, supplier, or brand marketer, this session will offer actionable insights on how doing good can drive real business growth.
Sponsored by:
Speakers
Date
Wednesday, November 12, 2025
Time
10:25 AM - 10:55 AM (CST)