Name
Purpose That Pays Off: How Ace Hardware and Its CPG Partners Turn Cause into Commerce
Description

Discover how Ace Hardware has cultivated a best-in-class cause marketing platform that not only drives measurable business outcomes but also creates lasting, meaningful impact in communities across the country. This panel discussion will feature a series of real-life case studies that share how Ace and its CPG brand partners have:

  • Driven sales and increased basket size during key campaigns
  • Elevated brand awareness and customer loyalty through purpose-driven promotions
  • Engaged store teams and brand employees in powerful, mission-connected experiences
  • Strengthened retailer-supplier relationships, building equity for the long term

At the center of it all is a partnership with Children’s Miracle Network Hospitals that inspires action at every level — from store associates to shoppers — and raises millions annually for children’s hospitals across the country.

Whether you're a retailer, supplier, or brand marketer, this session will offer actionable insights on how doing good can drive real business growth.

Sponsored by:

Date
Wednesday, November 12, 2025
Time
10:25 AM - 10:55 AM (CST)