Name
The Other F Word: Smashing the Funnel in an Always-On Retail World
Description
The funnel is the other F word, and it's time to move on. Today’s digital-first shoppers, AI and 24/7 commerce have dismantled traditional marketing models. In this bold session, explore how innovations like social commerce, AI and connected packaging can drive real action — not just awareness — in a world where your store lives in your consumer's hand.
Speakers
Date
Wednesday, November 12, 2025
Time
11:50 AM - 12:20 PM (CST)