Kelly Roses is the Senior Director of Consumer Experience & Analytics with Bimbo Bakeries USA, makers of Thomas Breakfast, Entenmann’s, and Sara Lee Breads. In her current role, she leads Paid Media & Analytics including (Omnichannel Strategy, eCommerce, Media Planning & Buying, Digital Shelf & Retail Media, and Analytics.

She takes pride in developing a strong team, and collaborating with cross functionals to build a strong 360 plan to drive sales and profit. She keeps the consumer and shopper at the center of all actions to ensure mental and physical availability for the Bimbo Brands.

Kelly has an MBA from The Kelley School of Business at Indiana University and a BS in Business Administration from the University at Albany. Before joining Bimbo Bakeries, she worked at Revlon, Colgate Palmolive and Beiersdorf. With a background in brand management, Kelly has a track record of test and learn and accelerating businesses with strategic retail partners.

Kelly lives in Philadelphia, PA, with her son Benjamin (2.5) and Cavapoo Bear (dog). Outside of family and work, Kelly enjoys weightlifting, fall activities and trying new restaurants.