Name
The Other F Word: Smashing the Funnel in an Always-On Retail World
Description

The funnel is the other F word, and it's time to move on. Today’s digital-first shoppers, AI and 24/7 commerce have dismantled traditional marketing models. In this bold session, explore how innovations like social commerce, AI and connected packaging can drive real action — not just awareness — in a world where your store lives in your consumer's hand.

Sponsored by:

Speakers
Emma Hughes - Shopper Marketing Lead Key Accounts, Mark Anthony Group
Jennifer Silverberg - Co-Founder and CEO, SmartCommerce
Location Name
Theater B
Date
Wednesday, November 12, 2025
Time
11:30 AM - 12:00 PM (CST)