Dollar Tree is on a mission to rewrite the rules of value retail, and it starts with rethinking the shopper mindset. In this keynote, CMO Brian Messerschmitt will share how the company is evolving its brand narrative from one focused on low prices to an exciting expanded assortment rooted in high value, convenience, discovery, and the thrill of the hunt excitement to maximize customer engagement, emotional connection, and drive incremental sales.

Messerschmitt will unpack how Dollar Tree is focusing on low-cost, data-driven, quick return marketing solutions.  Dollar Tree is harnessing customer insights and data to power more precise and personalized outreach to the right customers with the right message leveraging AI for continuous optimization.  The brand is also investing heavily in social influencers to authentically connect with the next generation of value seekers. He’ll also touch on the company’s expanding same-day e-commerce capabilities and how they are reaching new audiences.

Expect an honest look at how a trusted value brand is embracing insights and data, digital tools, and cultural momentum to meet shoppers where they are.