As the retail media space continues to mature and evolve, marketers are faced with a landscape that is exhilarating but also demanding. To cut through the noise, this panel will discuss the critical issues shaping the future — or possibly holding us back — when it comes to retail media and commerce marketing in 2025 and beyond.

The panel will address:

• Effective ad formats and tactics that engage shoppers across multiple touchpoints along the path to purchase.
• Breaking down internal silos and fostering a unified retail media strategy.
• Advancements as well as continued challenges in transparency and measurement standardization.
• Leveraging first-party data and AI for effective and highly personalized, contextually relevant ad experiences.