As digital strategies command attention, the role of in-store marketing is often overlooked—yet it remains one of the most influential drivers of purchase. This interactive, hands-on session will explore how to reconnect physical display strategies with modern consumer expectations and long-term planning goals. 

Using recent research on the evolution of in-store shopping as a catalyst, participants will apply a structured problem-solving approach (SCQ) to tackle a central challenge: How might we reimagine the role of POP in delivering both immediate impact and long-term brand success?

Expect breakout exercises, peer collaboration, and provocative insights meant to reshape how brands and retailers think about the in-store moment—not as the end of the path, but as its most decisive turn.

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