Emerging and evolving categories can’t afford to choose between near-term sales and long-term brand strength. This session explores how brands are navigating that tension — leveraging data-driven precision and creative personalization to both capture immediate demand and build lasting mental availability.

Join Ross Bennett, Digital Marketing Director at Phusion Brands and Cristina Costa, Head of Adult Beverage at Inmar Intelligence as they share real-world examples of how efficiency and innovation are reshaping marketing strategies in an evolving category landscape. Learn how brands are using data and technology to connect with core buyers while expanding into new audiences — driving growth today and sustaining relevance tomorrow.