Ross Bennett is the VP of Consumer Marketing at Phusion Projects, where he helps steer the chaos-filled world of Four Loko — keeping a legacy brand culturally relevant and ahead of the curve by leading a team of creatives behind innovative creator collaborations, activation and media partnerships, and bold brand merch. Over the last five years, Ross has been a driving force behind Four Loko’s streak of product innovation wins, including launching the #1 24oz FMB in the U.S. four years running.

Originally from Austin, TX, Ross was cut from the cloth of the city’s thriving music and media scene — producing events and helping people have the best night of their lives at DoStuff Media and the iconic rock club Emo’s — before bringing that same creative energy and chaos to Chicago and Four Loko.