When it comes to CPGs building a national program, no amount of preparation is too much. Danone North America will discuss their collaborative efforts on a recent portfolio event. This case study will include:

• Partnering with retailers and crafting a strong, data-backed sell-in story
• The role of national promotions in driving basket size.
• How influencers can drive awareness and provide solutions to shoppers.
• The development of measurement frameworks to track holistic program performance effectively.

Attendees will learn how to bring various stakeholders together for the best possible outcome.