Emma Hughes is a senior marketing leader with over two decades of experience in the alcoholic beverage industry, including roles at Mark Anthony, Diageo, Pernod Ricard, and Molson Coors. She is recognized for building high-performing teams and delivering award-winning, insight-led brand programs. A Columbia Scholars Award recipient in Postgraduate Digital Business, Emma champions digital transformation and drives consumer engagement through agile, conversion-focused marketing strategies. Known for delivering tailored activation programs both online and in-store, that accelerate trial of new product innovations, boost market share and overall brand equity.